Hedof 'Wooden Sculpture Set' Available

Artist: Hedof
Title: Wooden Sculpture Set
Medium: Screen Printed Wood on MDF
Size: UNSURE
Edition: 35
Price: €250

 

Hedof is the one-man creative studio of Dutch illustrator Rick Berkelmans, born in Breda, Netherlands. His instantly recognisable language pairs bold, vector clean shapes with weird, wide eyed characters and a candy store palette that nods to ‘90s skate graphics and Memphis design. Trained in illustration and graphic design, Berkelmans began as a graffiti writer, an experience that taught him to read urban surfaces and react fast skills he now deploys on walls from Seoul’s Lotte World Mall to Hong Kong’s LCX, where his 3D noodle bowls and climbable trees turn shopping centres into playgrounds.

Each commission whether a limited beach towel drawn on a flight to Hong Kong becomes a case study in optimistic problem solving. Berkelmans works entirely by hand, sketching in Procreate before translating flat graphics to murals, screen prints or laser-cut plywood reliefs. The absence of front facing faces (he admits that 3D modelling intimidates him) gives his universe a sidelong, voyeuristic charm, while looping patterns of leaves, tennis nets or checkerboard pools create rhythmic calm within saturated colour fields.

Exhibitions at Parees Mural Festival, Playgrounds and Domestika talks cement his reputation as a bridge between street culture and commercial art. Living with a toy collection that rivals his palette, he still draws daily “because it feels like playing,” proof that professionalism and childlike wonder can coexist under one fluorescent, perfectly balanced composition.