Aaron De La Cruz 'Playbook' Hoodies Available

Artist: Aaron De La Cruz
Title: Playbook (White, Grey or Black)
Medium: 80/20 10oz Hoodies
Size: SM-4XL
Edition: Timed
Price: $110

Born in 1980 in Los Angeles and raised in the Central Valley city of Fresno, California, Aaron De La Cruz is a celebrated American artist of Mexican descent whose work seamlessly bridges the gap between public murals, fine art, and functional design. He first began focusing on art as a young child, initially inspired at the age of seven by his older brother’s drawings and the vibrant skate and graffiti culture of the late 1980s and early 1990s. His path toward a professional career solidified during his time at Fresno City College, where a supportive instructor encouraged him to pursue a formal degree. This led Aaron De La Cruz to the California College of the Arts (CCA) in Oakland and San Francisco, where he earned a Bachelor of Fine Arts (BFA) and developed the signature minimalist, freehand style that defines his portfolio today.

Throughout his career, Aaron De La Cruz has achieved significant accomplishments, including high profile collaborations with global brands and organizations. One of his most notable recent milestones is the "Playbook" collection created for the NFL Origins project ahead of Super Bowl LX, where he translated the visual language of football into his unique hand drawn marks. Beyond commercial success, he has dedicated his talent to meaningful social causes, such as a 2013 project with the Free the Data initiative to visualize genomic data for cancer research and a 2020 partnership with DSPTCH that raised funds for ArtEsteem and Border Kindness. His ability to navigate the worlds of high art and working class identity has made him a pivotal figure for poster collectors and print enthusiasts seeking works with deep cultural resonance.

The exhibition history of Aaron De La Cruz is extensive, featuring solo and group shows in prestigious galleries worldwide. He has participated in major events such as the Hawai’i Walls Invitational (formerly POW! WOW! Hawai’i) and has seen his work showcased at Thinkspace Projects in Los Angeles, MACLA in San Jose, and Hashimoto Contemporary. His massive public installations, like the 42 foot wide "3rd & Fairfax" plywood sculpture in San Francisco, demonstrate his mastery of scale and environmental space. For collectors of limited edition art prints and physical media, his collaborations with Arkitip and 1xRUN are particularly sought after, often selling out quickly due to his distinctive aesthetic.

Notable pieces of art by Aaron De La Cruz that frequently appear in the secondary market and auctions include his "Buenas Noches" screenprint, the intricate "Toque" letterpress print, and "Enough Already". Other significant titles that resonate within the collector community are "Forever In My Heart," "All Day," and his recent functional project titled "Cambio," which deconstructs his visual language into physical forms. By eschewing traditional sketches and working entirely in the moment, he creates pieces that capture a raw, spontaneous energy, making every limited edition release a vital addition to any modern art collection.