Here's the scoop, these went on sale today around 3pm on Iconoclast the prints have a graduated pricing schedule and the starting price was $250 each, as they sell the price increases. The previous edition is SOLD OUT and they topped out at $2500 each. As I am posting this in my blog the price is at $450 each, WOW update: now they are $1250!!!. These are beautiful 16 x 20 inch hand silk screen prints with an edition of 200, they will come signed and numbered by Shepard Fairey.
Just revisited the site and this message has now been posted
"Please Note: Due to the intense levels of traffic and high purchase volume, our servers are backed up and cannot process any more orders. We are diligently working hard to fix the problem to accomodate the overwhelming traffic and purchasing activity. In the meantime, if you would like to place an order for this print, email us at email@example.com or call 1.513.792.9744 to place a phone order. Orders will be taken on a first come, first serve basis. The pricing information on this page reflects accurate current pricing, we have very few remaining of the Obey 'Soup Can' print."